On November of 2015, photographer Lucho Vidales, videomaker Xué Gil and BMX rider Martin Postigo combined their passions without really knowing what would come out from it.
In the beginning, they were heading on a trip to shoot a series of BMX pictures with a medium format camera at different rare locations in between the cities of Granada and Malaga in Spain.

Then, just over a week before they were about to start their journey. On the evening of November 13th, the world was shaken once again by terrorists attacks in Paris. Amongst the victims that day at Ba-Ta-Clan was Mathias Dymarski ( BMX rider and friend of Martin) as well as his girlfriend Marie Lausch.
Several months earlier, Mathias and Martin were riding together at many of the spots they were planning to shoot at, and despite the circumstances the guys decided to continue with the shoot.

Now their project has turned into a tribute to life; too often challenges and loses are viewed as an excuse for failure or as a way to justify unproductivity and idleness. Martin’s dedication showed us, that hard times that life throws at us can lead to great outcomes, if we can focus our energy in the right way.
One year after, on November 17 2016, Why Ride Project is organizing a photo show at La Milagrosa in Barcelona, where the final images of the trip will be displayed as large prints; all prints will be up for sale and all the profits will be donated to Proactiva Open Arms, a charity dedicated to saving refugees lives at sea.
On the official webpage WhyRideProject, you will find more information about the art show and the project itself.